Commercial
Tempo by Porsche
A brand experience centre, with light tying each function together
At TEMPO by Porsche, light brings gastronomy, art, culture, events and the exhibition of the brand's iconic vehicles together in a single spatial narrative. Programmed scenes continuously transform the space while keeping a coherent visual identity, from an intimate dinner to a car launch.
The venue was conceived as a cultural destination and Porsche brand experience centre, extending the brand's universe beyond the automobile.
Lighting concept
The design combines architectural lighting with a fully programmable dynamic system, with RGBW colour-changing technology and precision dimming. Layers of light create visual hierarchy, enhance materials, vegetation and textures, and turn the vehicles into sculptural focal points through control of luminance, contrast and reflections. Daylight entering through the glazed façades reinforces the dialogue between architecture and landscape.
The same scenes serve dinners, vehicle launches, exhibitions, private events and brand activations, with no physical change to the space.
Efficiency and maintenance
High-efficacy LED and programmable control deliver only the light each activity requires. Because the same space serves different uses without building work, the venue's useful life is extended and material waste is reduced. The glazed façades make use of daylight, and durable equipment, efficient optics and lighting control reduce maintenance and operating costs.
- Location
- São Paulo, SP